Jaideep Prabhu

Professor of Marketing

Jaideep Prabhu is Professor of Marketing, Jawaharlal Nehru Professor of Indian Business, Director of the Centre for India and Global Business, and Vice Dean for Faculty at Judge Business School, University of Cambridge. He has a PhD in Business Administration from the University of Southern California and a BTech from the Indian Institute of Technology Delhi. He has published in leading academic journals and his work has been profiled by the BBC, Bloomberg BusinessWeek, The Economist, The Financial Times, Le Monde, The New York Times, and The Times. He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation. His 2015 book Frugal Innovation: How to do Better with Less with Navi Radjou won the CMI’s Management Book of the Year Award 2016. His most recent book How Should a Government Be: The New Levers of State Power was published in February 2021. He was elected a Fellow of the British Academy in 2023.