Agenda

September 3, 2025

09:30 – 09:45
The Guildhall
09:50 – 10:10
The Guildhall

TBA

Details to be announced soon!

10:20 – 10:30
The Guildhall

Welcome Address

Details to be announced soon!

10:35 – 10:50
The Guildhall
11:00 – 12:45
The Guildhall
<a href="https://cambridgeforum.co.uk/speakers/marty-neuimeier/">Marty Neumeier, Author of The Brand Gap</a>

Workshop Option 1: Goodness as Corporate DNA

Marty Neumeier, Author of The Brand Gap

Renowned author and brand expert Marty Neumeier will help you make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
Over the course of 2 hours, you’ll build four key elements of the Brand Commitment Matrix, a high-level strategy document that describes how and your customers will co-create your brand.

11:10 – 12:25
Riley Auditorium, Clare College

Workshop Option 2: Prompt Engineering & Generative AI (Advanced)

This exclusive, hands-on workshop offers advanced practical training in the art and science of Prompt Engineering—a transformative tool for any organisation aiming to harness AI effectively. From streamlining customer service to driving smarter decision-making and enhancing operational efficiency, the workshop delivers proven techniques and actionable strategies. Participants will gain the skills needed to craft powerful prompts that turn ideas into real business impact. More than a learning experience—this is a catalyst for innovation.

12:50 – 13:05
The Guildhall
<a href="https://cambridgeforum.co.uk/speakers/henning-grosse-ruse-khan/">Henning Grosse Ruse Khan, Professor of Law at the University of Cambridge</a>

Can We Regulate AI to Prevent Harm?

Henning Grosse Ruse Khan, Professor of Law at the University of Cambridge

This talk examines why regulating AI currently appears unfeasible at both the domestic level and—given the current lack of consensus—at the international level. After further exploring the limitations of (tort) liability and other private law mechanisms for accountability, it looks at the (again limited) extent to which harmful uses could be excluded through technology – i.e. built into AI applications and AI services. In light of the limits of these different means to prevent or mitigate harm, the talk appeals to AI developers and AI users to take their responsibility for the tech they develop, deploy and apply seriously.

13:10 – 13:45
The Guildhall

Expert Panel: What Should We Do About AI?

Details to be announced soon!

13:50 – 15:35
The Guildhall
<a href="https://cambridgeforum.co.uk/speakers/marty-neuimeier/">Marty Neumeier, Author of The Brand Gap</a>

Workshop Option 1: Goodness as Corporate DNA

Marty Neumeier, Author of The Brand Gap

Renowned author and brand expert Marty Neumeier will help you make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from market segments to brand tribes, and from customer satisfaction to customer empowerment. Over the course of 2 hours, you’ll build four key elements of the Brand Commitment Matrix, a high-level strategy document that describes how and your customers will co-create your brand.

14:05 – 15:20
Riley Auditorium, Clare College

Workshop Option 2: Prompt Engineering & Generative AI (Beginner)

This exclusive, hands-on workshop offers practical training for beginners in the art and science of Prompt Engineering—a transformative tool for any organisation aiming to harness AI effectively. From streamlining customer service to driving smarter decision-making and enhancing operational efficiency, the workshop delivers proven techniques and actionable strategies. Participants will gain the skills needed to craft powerful prompts that turn ideas into real business impact. More than a learning experience—this is a catalyst for innovation.

15:40 – 15:55
The Guildhall
<a href="https://cambridgeforum.co.uk/speakers/jaideep-prabhu/">Jaideep Prabhu, Professor of Marketing</a>

Frugal Innovation: Leveraging Digital Public Infrastructure for Inclusive Artificial Intelligence

Jaideep Prabhu, Professor of Marketing

Drawing on the remarkable rise of Digital Public Infrastructure—like India’s Aadhaar digital ID platform and UPI payment network—this talk will explore how “frugal innovation” unlocks scalable and affordable solutions by leveraging shared, open, and interoperable digital rails. It will spotlight stories of startups, governments, and communities co-creating low-cost solutions, including with AI, that address the needs of the many: from expanding healthcare and education access, to empowering micro-entrepreneurs and streamlining public services.

16:00 – 16:15
The Guildhall
<a href="https://cambridgeforum.co.uk/speakers/gareth-corbett/">Gareth Corbett, Chief Medical Officer at Onion.AI</a> <a href="https://cambridgeforum.co.uk/speakers/tariq-hussein/">Tariq Hussein, President of Onion.AI</a>

Tech for Good, The Case of AI and Health

Gareth Corbett, Chief Medical Officer at Onion.AI | Tariq Hussein, President of Onion.AI

The World Health Organization estimates 4 billion people lack the health literacy to understand and act on basic medical information. This widening gap beyond clinics and surgeries remains one of healthcare’s most overlooked crises.

Onion.AI was created to close that gap. Built by doctors and powered by generative AI, it delivers hyper-personalised, science-based health education in plain language—accessible anytime, free of jargon. Rather than diagnosing, it equips patients with knowledge to make informed health choices—on their own or with a clinician—reshaping the patient-doctor relationship into a more balanced dialogue. In this talk, the founders of Onion.AI will share their mission, values, and commitment to science over fiction, and how they use cutting-edge technology to guide and empower the public—not mislead or marginalise. It’s an emblematic case of tech for good in health care.

16:20 – 16:30
The Guildhall

September 4, 2025

09:00 – 09:10
The Guildhall
09:15 – 9:35
The Guildhall
<a href="https://cambridgeforum.co.uk/speakers/abdal-hakim-murad/">Shaykh Abdal Hakim Murad (Prof. Tim Winter), Professor of Divinity and Dean of CMC</a>

Keynote: Thriving amidst Existential Risks

Shaykh Abdal Hakim Murad (Prof. Tim Winter), Professor of Divinity and Dean of CMC

It will unpack secular modernity’s proliferation of threats to human physical, philosophical and spiritual survival, and show how a thoughtful Muslim response can offer practical and theoretical therapies in an age of anxiety. These are rooted in the Islamic policy of grounding human life in primordial norms which modern life often confiscates from us.

09:40 – 10:20
The Guildhall
10:25 – 11:05
The Guildhall

Commsure Launch

Details to be announced soon!

11:10 – 12:55
The Guildhall

Harnessing Generative AI for Insurance Workshop

Details to be announced soon!

13:00 – 14:00
The Guildhall
14:00 – 14:15
The Guildhall
<a href="https://cambridgeforum.co.uk/speakers/saad-mouti/">Saad Mouti, Assistant Professor in Financial Mathematics and Actuarial Science</a>

Finance for Good

Saad Mouti, Assistant Professor in Financial Mathematics and Actuarial Science

The main question guiding the debate on sustainable investing is whether companies that prioritize ethical practices also deliver better financial results. This question has elicited diverse viewpoints, and a consensus has yet to be reached. One approach of sustainable investing is Environmental, Social, and Governance (ESG) investing, which assesses companies based on their efforts in three key areas: environmental, social, and governance. I will provide a global data-driven analysis to examine the differences in performance and risk between ESG leaders and laggers. Additionally, I will explore the same question for Shariah-compliant companies, which are defined by quantitative screens such as debt-to-equity ratio, exclusion of interest-based transactions, and other Islamic prohibitions.

14:20 – 14:35
The Guildhall
<a href="https://cambridgeforum.co.uk/speakers/dr-sam-reynolds/">Sam Reynolds, Research Scientist in the Zoology Department at the University of Cambridge</a>

The Potential for AI to Revolutionize Conservation

Sam Reynolds, Research Scientist in the Zoology Department at the University of Cambridge

For too long, crucial conservation decisions have been hampered by poor evidence use, harming nature and people. The Conservation Evidence Project has worked for 20 years to change this, but gathering vast amounts of information is slow. Now, AI is transforming everything, especially the world of academic literature (see Dr Reynolds’ piece in Nature). This talk reveals how we are using Large and Small Language Models to dramatically accelerate evidence collection and summarisation. This groundbreaking work will fundamentally reshape how we use evidence to make smarter, faster, and more effective decisions in conservation, and beyond.

14:40 – 14:55
The Guildhall

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