Workshop Option 1: Goodness as Corporate DNA

Renowned author and brand expert Marty Neumeier will help you make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from market segments to brand tribes, and from customer satisfaction to customer empowerment. Over the course of 2 hours, you’ll build four key elements of the Brand Commitment Matrix, a high-level strategy document that describes how and your customers will co-create your brand.